A serious affliction is infecting a large number of people who aren’t even aware of the affliction, much less that they’ve been carrying it for a very long time. It’s invisible to them, and even though they are vaguely aware of the symptoms, they actually believe that these symptoms are a sign of health. They therefore nurture and justify their affliction with their entire identity.



Sounds serious, doesn’t it? Well, the affliction I am writing about is what I’ll call the… Continue

Marketing legend, Bill Glazer has just published his latest book. It's called Outrageous Advertising, and his promotion of the book is no less outrageous than the book's content.



He's holding a contest, the winner of which will receive a free ticket to his expensive marketing summit as well as a free 30 minutes of his personal coaching, which I'd estimate to be worth somewhere in the mid 5 figures.



I've entered the contest which is to submit a video on YouTube promoting… Continue

Hard to believe, but in the so called age of "over-consumption" - of CDs, MTV, fitness products of every variety, thousands of video games and pet rocks of infinite variety of the 1980's - that there was only one variety of jarred spaghetti sauce from category leader Ragu. It was thin and, well, pretty boring. But that was what the culinary geniuses at Ragu thought everyone wanted. That was, until upstart Prego challenged that notion and changed forever how the world would taste… Continue

I hope you had a fun and productive time at the Chamber Expo. You worked hard to prepare for the show and even harder on the floor all day shaking hands, answering questions, and securing business for yourself.



But, now how are you going to get business out of all your hard work? Through the most important part of the show: the followup.



For most businesses, the actual attendance at the show is primarily lead generation. It's unlikely that you will have closed a great deal… Continue