Allan Ross's Page

Remember those classic Fram Oil Filter ads where the mechanic would look you in the eye and say, “You can pay me now or pay me later.” The premise was you could pay for an oil filter today or pay for an expensive engine repair later.

Something similar is going on in the advertising/marketing business today. The wording of the line, however, is slightly different. Today it’s, “You can pay now or you might not be around to pay later.”

The…

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If this recession has taught me anything it is the value of employees, colleagues, and friends who think outside the box. They believe, like I do, that businesses cannot survive the current

economic challenges by sticking their heads in the sand and doing

nothing. Maintaining the status quo is not the answer.

Instead, businesses must take advantage of the vacuum that now exists and market their services not only to the local market, but globally as well. As the economy…

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You get what you pay for. That old adage has been truer than right now, and especially if you’re talking about marketing and advertising.

Everybody wants a dollar to go further, but at what moment does that stretched dollar finally snap? When does spending less mean getting less? It may be hard for some people to believe, but putting a little more time, effort and money into a project, remember, I said “a little more,” can make a substantial difference in the quality of a communication and… Continue

I hear the groans already… I hate networking. I’m uncomfortable talking with strangers. Well guess what, networking is probably one of the best ways to grow your business. The heart of any business is the connection it has with other businesses and individuals that it can call upon to help meet its needs. Networking enables businesses that do not compete with each other to refer, share leads and find creative ways to partner. Networking events help you advance professionally.



No… Continue

In today’s ever increasing and fast-paced business world, the methods used to market have hit a time of growing pains. Marketing is moving in a direction that requires less people and more technology. For some people this is second nature, some are learning as they go, and others are having a hard time leaving the old ways of doing business behind. There is a technical term for this growing pain; it’s called “Social Media.”



To better understand why social media is so important, we… Continue